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Low-Cost Strategies to Win Listings | The Tom Ferry Show
19:59

Low-Cost Strategies to Win Listings | The Tom Ferry Show

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy. Watch or listen right now. The tools for thoughtful marketing are waiting. In this episode, we discuss… 0:00 – The Best vs. The Rest 2:25 – A counterintuitive rule 4:50 – Marketingexamples.com 6:20 – 1of10.com 9:40 – reallygoodemails.com 13:50 – Tweet Hunter 16:55 – Dribbble ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
5 Must-Know Tools for Thoughtful Marketing | Tom Ferry Show
19:56

5 Must-Know Tools for Thoughtful Marketing | Tom Ferry Show

What are the real estate halftime adjustments you’re going to make as we head into Q3? The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show. I’m asking you important questions that will help you get to the root of what’s working and what’s not. After that, we’ll take a look at some insights from TomAI that show what some of our best clients are doing to win in their markets right now. Watch or listen now and get started making your real estate halftime adjustments today. In this episode, I discuss… 0:00 – Intro 2:00 – What worked/didn’t? 4:00 – Priority adjustments 8:10 – Stop rolling the dice 10:20 – TomAI insights 13:54 – Tech enabled operations ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
Real Estate Halftime Adjustments to Finish the Year Strong | Tom Ferry Show
07:48

Real Estate Halftime Adjustments to Finish the Year Strong | Tom Ferry Show

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted. When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets. In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now! In this episode, I discuss… 0:00 – Summer adjustments 0:55 – Increase personalization in follow-up 4:02 – Education-based marketing 5:13 – Community Events Podcast page: https://hubs.la/Q02yGp6N0 ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law. #realestateagent #realestatecoaching #newagent
Summer Real Estate Follow-Up & Lead Gen: 3 Hot Tactics
21:53

Summer Real Estate Follow-Up & Lead Gen: 3 Hot Tactics

Your buyer presentation has NEVER been more important. With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult. In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now! In this episode, we discuss… 0:00 – Defending commission 5:00 – Buyer presentation elements 9:00 – Reimagining your website 12:35 – Case studies and people involved 16:06 – Checklist to complete before July ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law. #buyerpresentation #realestateagent #buyeragent
The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
19:03

The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers. Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions. If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now! 📆Click to join the next NAR webinar (limited availability - signup now!): https://hubs.la/Q02tl1KV0 ➡ Want the slides for this one? Register for it and we'll email them to you: https://hubs.la/Q02sJnr40 In this episode, we’ll discuss… 0:00 – The NAR effect 2:30 – The perfect email 4:10 – Convert email to video 6:00 – Mega Open Houses 7:45 – Landing pages for every listings 9:55 – Home selling seminar 12:15 – A brand new postcard 15:20 – Listingleads.com 18:00 – Share your results ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law. You are advised to review all your practices with legal counsel including, without limitation, practices respecting commissions on account of the settlement of legal proceedings against The National Association of REALTORS® (NAR) related to broker commissions. To the extent that any Information is contrary to law or best practices, Ferry International is not responsible for, and expressly disclaims liability of, damages of any kind arising out of use, reference to, or reliance on the Information.
The New York Times Promotes Misinformation About Real Estate | Today with Jared James Ep.127
47:03

The New York Times Promotes Misinformation About Real Estate | Today with Jared James Ep.127

On this episode, I break down a recent podcast done by New York Times real estate reporter Debra Kamin where she spreads complete misinformation about the recent settlement and the real estate industry as a whole. Our Partners Privy: Work more effectively with professional investors, build a steady flow of leads, and secure a more stable stream of commissions. Visit privy.pro/jaredjames for an exclusive offer! Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all new heights! Schedule a consult today! Chapters: 00:00:00-1:32 Intro 1:32-2:19 Addressing Misinformation in Media 2:19-2:42 Inaccuracies in Reporting 2:42-2:59 Understanding the Role of a Reporter 2:59-3:29 Misrepresentation of Real Estate Terms 3:29-4:16 Discussion on Settlement Expectations 4:16-5:47 Clarifying Misconceptions about the Settlement 5:47-6:07 Settlement Misunderstandings 6:07-6:31 Misinterpretation of Settlement Goals 6:31-6:59 Transparency vs. Price Fixing 6:59-7:44 Arguments Against Industry Practices 7:44-8:45 Market Dynamics and Commission Rates 8:45-9:52 NAR Monopoly Discussion 9:52-11:55 Competition in Real Estate 11:55-12:22 Misconceptions about Agent Compensation 12:22-12:48 Post-Settlement Changes 12:48-13:39 Transparency in Real Estate Transactions 13:39-15:14 Double Standards in Industry Critique 15:14-16:26 Misunderstanding of Market Dynamics 16:26 17:42 Journalistic Standards and Ethics 17:42-18:49 Misrepresentation of Settlement Details 18:49-21:06 Ad 21:06-22:54 Anecdotal Evidence in Reporting 22:54-24:18 Misconceptions about Realtor Usage 24:18-25:39 Realtor Independence and Sales 25:39-26:46 Settlement Goals and Misinterpretations 26:46-29:00 Contradictions in Arguments 29:00-30:13 Frustrations with New Rules 30:13-31:20 Critique of Reporting Standards 31:20-33:47 Ad 33:47-35:02 Critique of Interview Practices 35:02-35:29 Free Market Principles in Real Estate 35:29-37:40 Arguments Against Fixed Commissions 37:40-38:34 Critique of Market Perceptions 38:34-40:24 Misunderstanding of Market Forces 40:24-41:18 Entitlement in Real Estate Access 41:18-43:09 Critique of Buyer Agent Practices 43:09-44:49 Critique of Journalist Credibility 44:49-47:01 Outro
Rumors and Shake Ups in the Real Estate Industry | Today with Jared James Ep. 126
01:31:52

Rumors and Shake Ups in the Real Estate Industry | Today with Jared James Ep. 126

On this episode, we discuss the recent rumors swirling around the real estate industry, NAR keeping clear cooperation intact and so much more! To learn more and secure your spot at the next Social Mastermind taking place at Caesars Palace in Las Vegas May 29-30th please visit www.jaredjamestoday.com/socialmastermind Spots are EXTREMELY limited so don't wait! For info on tickets or sponsoring the 2025 Jared James Advance, please visit jaredjamestoday.com/advance! For info on FyrstUp, please visit fyrstup.com! For info on the Jared James Academy, please visit jaredjamestoday.com/academy! Our Partners Privy: Work more effectively with professional investors, build a steady flow of leads, and secure a more stable stream of commissions. Visit privy.pro/jaredjames for an exclusive offer! Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all new heights! Schedule a consult today! Chapters: 00:00:00-1:14 Intro 1:14-2:03 Returning to the Country 2:03-6:00 Experiences in International Speaking 6:00-7:55 Reflections on Comforts of Home 7:55-8:53 Food and Health Comparisons 8:53-9:42 Addiction to Approval and Social Media 9:42-10:32 Life Conversations and Perspectives 10:32-11:14 Overcoming Fear of Judgment 11:14-19:28 Decision-Making Processes 19:28-21:47 Trauma vs. Wisdom 21:47-23:17 Upcoming Events and Masterminds 23:17-24:01 Value of Marketing Skills 24:01-30:35 Criticism in the Industry 30:35-32:49 Ad 32:49-34:16 Industry News and Updates 34:16-36:20 Rumors and Market Reactions 36:20-37:32 Community Reactions to Industry Changes 37:32-39:41 Brand Loyalty and Personal Branding 39:41-48:11 Brokerage Value vs. Personal Value 48:11-51:05 Capital Gains Tax Discussion 51:05-54:00 Clear Cooperation Policy Changes 54:00-56:48 MLS Regulations and Market Dynamics 56:48-1:04:37 MLS Regulations and Market Dynamics 1:04:37-1:07:04 Ad 1:07:04-1:20:32 Personal Reflections and Family Values 1:20:32-1:27:25 Future Industry Trends and Tools 1:27:25-1:31:52 Outro
Commission Rates, Zillow Profits, & Thoughts on Winning and Losing | Today with Jared James Ep. 124
01:33:46

Commission Rates, Zillow Profits, & Thoughts on Winning and Losing | Today with Jared James Ep. 124

On this episode, we discuss all the latest news in the real estate industry and share some deep thoughts on the importance of winning and losing. To get your tickets for the 2025 Advance, please visit jaredjamestoday.com/advance! For more info on FyrstUp, please visit fyrstup.com! Our Partners Privy: Work more effectively with professional investors, build a steady flow of leads, and secure a more stable stream of commissions. Visit privy.pro/jaredjames for an exclusive offer! Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all new heights! Schedule a consult today! Chapters: 00:00:00-0:27 Intro 0:27-2:29 Reconnecting After Time Apart 2:29-7:22 Valentine's Day Plans and Preferences 7:22-9:14 College Tour and Experiences 9:14-13:50 Reflections on College Decisions 13:50-15:02 Recognition and Achievements 15:02-19:12 Startup Journey and Growth 19:12-20:56 Adoption and Success of FyrstUp 20:56-24:33 New Features and Innovations 24:33-26:29 Industry Changes and Resignations 26:29-28:57 Upcoming Training and Collaborations 28:57-31:11 Ad 31:11-31:51 Upcoming Events and Conferences 31:51-33:43 Social Media Changes and Trends 33:43-40:07 Content Quality and Engagement 40:07-41:15 Social Media Strategy and Consistency 41:15-45:38 Mindset and Personal Growth 45:38-47:56 Market Trends and Commission Insights 47:56-49:11 Understanding Real Estate Transactions 49:11-54:32 NAR Clarifications on Commissions 54:32-1:02:51 Zillow's Business Strategies 1:02:51-1:05:18 Ad 1:05:18-1:07:22 Upcoming Events and Community Engagement 1:07:22-1:25:06 Mindset and Team Collaboration 1:25:06-1:30:05 Fear and Expectations in Real Estate 1:30:05-1:33:46 Coaching and Academy Offerings/Outro
Rick Haase | Today with Jared James Ep. 122
01:14:53
Empowering Realtors & the Public Over Institutional Investors | Today with Jared James Ep. 121
01:21:29

Empowering Realtors & the Public Over Institutional Investors | Today with Jared James Ep. 121

On this episode, Jared talks with Scott Fahl, entrepreneur and the founder of Privy, about the opportunity and challenges when working with investors right now. Our Partners: Privy: Work more effectively with professional investors, build a steady flow of leads, and secure a more stable stream of commissions. Visit privy.pro/jaredjames for an exclusive offer! Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all new heights! Schedule a consult today! Timestamps: 00:00:00-0:25 Intro 0:25-2:39 Entrepreneurial Perspectives 2:39-4:35 Personal Background and Sports 4:35-5:42 Media Consumption Habits 5:42-6:41 The Shift from Cable to Streaming 6:41-8:31 Current TV Shows and Recommendations 8:31-8:50 Critique of TV Show Endings 8:50-9:41 Classic Shows and Nostalgia 9:41-10:37 Challenges of Accessing Content 10:37-11:17 Thoughts on Money and Taxes 11:17-16:10 Online Criticism and Commentary 16:10-17:30 The Importance of Communication 17:30-22:38 Challenges in Public Speaking 22:38-24:17 Addictive Personalities in Business 24:17-26:15 Podcast Dynamics 26:15-26:30 Mental Processing on Stage 26:30-28:54 Ad 28:54-31:44 Visionary vs. Operator Roles 31:44-32:59 The Origin of Privy 32:59-34:16 The Role of REO Brokerages 34:16-35:14 Data-Driven Real Estate 35:14-38:18 Building a Real Estate Tool 38:18-40:01 Real Estate Market Dynamics 40:01-47:24 The Evolution of Privy 47:24-48:29 Challenges in Working with Investors 48:29-50:47 The Role of Agents in Investment 50:47-51:46 Upcoming Changes in Real Estate 51:46-53:15 The Importance of Investor Relationships 53:15-53:55 Building a Sustainable Business 53:55-56:22 Ad 56:22-56:55 Challenges in the Real Estate Industry 56:55-59:51 Understanding the Investor Market 59:51-1:00:46 Empowering Individual Investors 1:00:46-1:18:28 Balancing Vision and Execution 1:18:28-1:21:29 Outro
Niching Down on YouTube: Real Estate Channel Secrets | This Week in Marketing
28:41

Niching Down on YouTube: Real Estate Channel Secrets | This Week in Marketing

What does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads? That’s what Jason Pantana and Jeremy Knight discuss on This Week in Marketing! Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants. If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must. In this episode, you’ll learn: The best types of real estate YouTube videos How to combine multiple niches under a cohesive umbrella Keys to strengthening your YouTube brand The best tech and tools for creating YouTube videos Watch or listen and start niching down on YouTube now! In this episode, they discuss… 2:15 – How long until YouTube pays off 5:00 – Best videos / finding your niche 11:30 – The umbrella of your niche 13:20 – YouTube brand elements 19:35 – Best tech tools for creating video ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
Ultimate 2025 Real Estate Email Newsletter Gameplan
24:53

Ultimate 2025 Real Estate Email Newsletter Gameplan

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand. In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action. Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for: Subject lines Email frequency Leveraging listings Valuable content Driving engagement Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition. In this episode, they discuss… 0:00 – Mass email strategy 3:15 – Vanessa’s email marketing strategy 6:28 – The subject line 12:18 – Results of email marketing 15:08 – Weekly frequency 19:25 – Mistakes & where to start ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
2025’s Best Social Media Strategies for Realtors
17:02

2025’s Best Social Media Strategies for Realtors

What are the best social media strategies for realtors in the coming year? That’s the question every agent is asking right now, because the landscape is changing. There will be a lot more opportunities in the 365 days ahead and those who understand the marketing of the moment will be the ones who win big. For this episode of This Week in Marketing, Jason Pantana shares his segment from our epic recent webinar, “THE PLAN: Design Your Ultimate 2025 Business Plan,” in which he shares the best social media strategies for realtors in 2025. He’ll show you how to: Beat the algorithm to get your content prioritized and served to the right audience Transform content into conversations Leverage AI to amplify your impact This is absolutely essential for your 2025 business prep, so make sure you watch or listen now, then implement today’s best social media strategies into your business plan. Afterward, you’ll want to go back and watch the full webinar recording, here. In this webinar segment, Jason discusses… 00:00 – Intro 4:25 – Local social 6:05 – Content Funnel 12:50 – AI Amplification ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
Getting Listings Sold: A Framework for Talking to Sellers
28:29

Getting Listings Sold: A Framework for Talking to Sellers

Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust. For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings. This is a framework for how to talk to sellers and get your intentions aligned. It’s the foundation of getting listings sold, so watch or listen now! In this episode, Jason discusses… 00:00 – Jason’s story 6:30 – How to set expectations 9:50 – 3 parties in the sale of every home 12:30 – A common foe 17:50 – The second function of a listing agent 21:50 – Decision Criteria ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
YouTube Optimization for Agents: From Post to Presence | This Week in Marketing
37:09

YouTube Optimization for Agents: From Post to Presence | This Week in Marketing

YouTube optimization for agents is a complicated thing. You’re so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don’t let that happen, because all the power is in the discoverability of your content. To help make it easy on you, this episode of This Week in Marking is all about the Dos and Don’ts of YouTube optimization for agents. Jason Pantana shows you how to fine-tune your channel with everything from attention-grabbing thumbnails to meaningful SEO. You’ll get advanced strategies for enhancing engagement, tips for harnessing playing to the YouTube algorithm, and so much more! YouTube optimization for agents doesn’t have to be overly complicated – but it MUST be done. Watch or listen now to get started! 0:00 News: Youtube Pause Ads, ChatGPT models, How people get their news 10:07 Optimize Channel for SEO via Youtube Studio, Channel Art, Name, etc. 19:44 Getting Discovered and Encouraging Engagement 27:07 Adding Chapters 29:58 Do’s & Don’ts ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
Maximizing Instagram Leads for Real Estate Dominance
34:11

Maximizing Instagram Leads for Real Estate Dominance

Maximizing Instagram Leads for Real Estate Dominance | This Week in Marketing Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too. In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up. This is one young genius’s process for going from DMs to closed deals. No matter what lead gen sources you’ve been using, you can not afford to miss out on Instagram leads. As you’ll see, it doesn’t have to cost a lot to make a lot. Watch or listen now! ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
Practical Instagram Pro Tips for Real Estate Agents | This Week in Marketing
41:12

Practical Instagram Pro Tips for Real Estate Agents | This Week in Marketing

Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings. In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results. Jeff is even busting out a list he’s compiled from all of his top level clients which shows the tactics that work every time, consistently. If you’re looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now. In this episode, they discuss… 2:20 – Jeff’s list of pro tips 5:30 – Getting shares 10:50 – A play-by-play for success 13:05 – The power of polls 25:15 – How to form your strategy 34:55 – Appeal to those who aren’t ready YET ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
Leveraging NextDoor for Listings: The Hidden Goldmine | This Week in Marketing
25:20

Leveraging NextDoor for Listings: The Hidden Goldmine | This Week in Marketing

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras? Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before. In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interesting new Instagram update that helps expand your presence. For the main story, he interviews Rockstar agent Ashley Blackmore from Durango, Colorado, who blew the audience at our past Success Summit with an innovative strategy of leveraging NextDoor for leads. Ashley shared one post which got her 6 listings and 3 buyers. It was just one post with $0 spent! Make sure to watch or listen to learn how she did it! In this episode, they discuss… 0:00 – A Google scam & Instagram update 8:17 – Leveraging NextDoor 16:00 – DMs from listings ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook - https://facebook.com/TomFerry Instagram - https://instagram.com/TomFerry Twitter - https://twitter.com/TomFerry Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events _____ You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
Canva AI Hacks Every Realtor Needs to Know! 🚀 Create Stunning Content Fast
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Canva AI Hacks Every Realtor Needs to Know! 🚀 Create Stunning Content Fast

🚀 Canva AI for Realtors: Create Stunning Content in Minutes! 🏡✨ No more struggling with real estate marketing! In this video, I’m sharing 5 game-changing Canva AI tools that will save you time and help you create scroll-stopping content for your listings, social media, and branding. Whether you're a real estate agent, broker, or marketer, these AI-powered tools will transform the way you design! 🔹 In this video, you'll learn: ✅ How to use Magic Design to create stunning marketing materials effortlessly ✅ The best AI-powered photo editing hacks (goodbye distractions and bad backgrounds!) ✅ How to use Magic Write to craft professional listing descriptions and social media captions ✅ The secret to Canva's AI brand recognition for a consistent marketing strategy ✅ How to batch create content and automate your workflow using AI tools 📌 Resources & Next Steps: 👉 Sign up for my Canva + AI Masterclass (real estate-specific!) ➡ https://www.katielance.com/offers/3Vo45w2k/checkout 👉 Download my free Canva Cheat Sheet for Realtors ➡ https://www.katielance.com/canva 👉 Join my #GetSocialSmart Academy for exclusive marketing trainings ➡ https://www.katielance.com/academy 🎥 WANT MORE VIDEOS? WATCH HERE: The best free Canva templates for Realtors: https://www.youtube.com/watch?v=mI1G6Hw7P9I&t=386s How to plan a year's worth of content in one day: https://www.youtube.com/watch?v=ypkD-oZYcw8&t=19s AI hacks for Realtors including ChatGPT and more: https://www.youtube.com/watch?v=9qRuyFD1fwk 👉🏻 CONNECT WITH KATIE: INSTAGRAM: / katielance FACEBOOK BIZ PAGE: / katielanceconsulting LINKEDIN: / katielance TIKTOK: / katie_lance SUBSCRIBE ON YOUTUBE: / katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: GETSOCIALSMART​​​​​​​​​​​​​​​ ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart... GETSOCIALSMART PLANNER: https://www.amazon.com/dp/B0D7SBKJ8T MASTERMIND: https://katielance.com/mastermind 💬 Which Canva AI tool is your favorite? Drop a comment below! If you found this video helpful, don’t forget to like, subscribe, and hit the bell 🔔 so you never miss a new video.
AI Hacks Every Real Estate Agent Needs to Save Time and Get More Listings
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AI Hacks Every Real Estate Agent Needs to Save Time and Get More Listings

AI is transforming the real estate industry! 📢 In this video, I’m breaking down 5 must-know AI hacks that will help real estate agents save time, streamline marketing, generate more leads, and close more deals in 2024. Whether you're a seasoned pro or just starting, these AI-powered tools will help you work smarter, not harder. 🏡 Here's what you'll learn: ✔️ ChatGPT for Listing Descriptions – Create compelling, accurate, and engaging property descriptions in seconds! ✔️ Canva AI for Branding & Marketing – Easily remove backgrounds, edit photos, and create stunning graphics for listings. ✔️ AI-Powered Video Editing – Use tools like Descript, CapCut, and Canva to create high-quality video content. ✔️ AI for Social Media Engagement – Generate captions, hashtags, and CTAs that increase visibility and engagement. ✔️ AI for Personalized Client Follow-Ups – Enhance email communication and client interactions effortlessly. 💡 Bonus: Discover how to turn AI-generated listing descriptions into social media posts, Instagram Reels, email newsletters, and more! 📌 Resources mentioned: ✅ Descript – AI-powered video editing & transcription ✅ CapCut – Easy video editing with AI templates✅ Canva AI – Magic Edit, Magic Erase & Background Remover ✅ ChatGPT – AI-generated listing descriptions, captions, and email templates 🔥 Join our exclusive ChatGPT & Canva AI Masterclass: https://www.katielance.com/offers/3Vo45w2k/checkout 🚀 Learn how to leverage AI for real estate marketing, content creation, and lead generation.📅 Sign up now: https://www.katielance.com/offers/3Vo45w2k/checkout 📌 FREE RESOURCE: Download my free ChatGPT Checklist: https://www.katielance.com/chatgpt 🎥 WANT MORE VIDEOS? WATCH HERE: The CapCut templates for Realtors: https://youtu.be/DslvePbfkYE?si=iHr_EiQdwYScRfPW.. How to customize Canva templates: https://www.youtube.com/watch?v=sHNwkEzijSM&t=185s Video mistakes to avoid: https://www.youtube.com/watch?v=V904xDNOmeM&t=19s 👉🏻 CONNECT WITH KATIE: INSTAGRAM: https://instagram.com/katielance FACEBOOK BIZ PAGE: https://www.facebook.com/katielanceconsulting LINKEDIN: https://www.linkedin.com/in/katielance/ TIKTOK: https://www.tiktok.com/@katie_lance SUBSCRIBE ON YOUTUBE: https://www.youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: GETSOCIALSMART​​​​​​​​​​​​​​​ ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart... GETSOCIALSMART PLANNER: https://www.amazon.com/dp/B0D7SBKJ8T MASTERMIND: https://katielance.com/mastermind 🔔 Don’t forget to subscribe and hit the bell icon for weekly videos filled with tips to grow your business and stand out online. 📣 What AI tools are you using in your real estate business? Drop a comment below! Don’t forget to like, subscribe, and hit the bell for more real estate marketing tips!
How to Customize Canva Templates for Real Estate
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How to Customize Canva Templates for Real Estate

Here’s how to customize Canva templates for real estate! Have you ever struggled with customizing Canva templates quickly and easily? I got you! In this video I share how real estate agents can easily customize their Canva templates to stay in line with their brand. I teach how to add effects to your text, how to manage layers in your design and how to make the most out of your brand kit. Are you active on Canva? Like and comment below!  Join Canva Camp here: https://www.katielance.com/canvacamp ⏰ TIMECODES: 00:00 - Intro 00:30 - Real Estate Templates 05:45 - Animating Templates 08:35 - Brand Kit 📹 WANT MORE VIDEOS? WATCH HERE: Creating Instagram Stories in Canva: https://youtu.be/au9FaAT83-M The Best Canva Marketing Tools for Real Estate: https://youtu.be/sNn5drsRUlM Free Canva Templates: https://youtu.be/mI1G6Hw7P9I My Favorite AI Tool: https://youtu.be/-Z80f_vfwkk Canva AI Features: https://youtu.be/D7b_Ai3G2lo More Canva AI: https://youtu.be/l6LQHvdvKqA 👉🏻 CONNECT WITH KATIE: INSTAGRAM: http://instagram.com/katielance FACEBOOK BIZ PAGE: http://facebook.com/katielanceconsulting TWITTER: http://twitter.com/katielance LINKEDIN: http://linkedin/in/katielance TIKTOK: https://tiktok.com/@katie_lance    SUBSCRIBE ON YOUTUBE: http://youtube.com/katielanceconsulting 👉🏻 ADDITIONAL RESOURCES: NEW18-MONTH SOCIAL MEDIA PLANNER ON AMAZON: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/ GETSOCIALSMART​​​​​​​​​​​​​​​ ACADEMY: http://katielance.com/academy FREE RESOURCE LIBRARY: http://katielance.com/freebies BOOK KATIE FOR SPEAKING: http://katielance.com/speaking AMAZON STORE: https://www.amazon.com/shop/katielance GETSOCIALSMART BOOK: https://www.amazon.com/GetSocialSmart-Hone-Social-Media-Strategy/dp/1541273311/
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